sábado, 5 de enero de 2013

Si esto no es publicidad (pagada) encubierta... peor nos lo ponen

Quizás el reportaje promocional (a partir del minuto 11) que le hicieron ayer en La Ventana (Cadena SER) a Toys”R”Us y Mercadona haya sido solo una casualidad. Quizás si toda la publicidad que han hecho a estas empresas hubiese estado esparcida por la programación en lugar de concentrada en 10 minutos, habría pasado desapercibida. Quizás estamos muy susceptibles, pero con la caída publicitaria de los medios, cada vez se recurren a fórmulas menos transparentes. Desde luego lo de la Ventana de ayer tenía toda la pinta de publicidad (pagada) encubierta. Y si no lo era, casi peor nos lo ponen ¿por qué hacer eso gratis?

Ponemos al lector en antecedentes: el último día de Ventana antes de Reyes, la primera parte del programa viene dirigida por Roberto Sánchez con algunos de los colaboradores habituales. En las fechas en las que estamos parece que pegaba una de compras. En un pequeño carrusel por ciudades, primero conectan con “el Toys”R”Us del centro comercial Los Arcos” de Sevilla: niños, juguetes, pajes, compras y, entre todo, frases como estas:

“Estos 3.000 metros cuadrados repletos de juguetes son la gloria”.

“Si existe, está en Toys”R”Us”

“Si el juguete que buscan existe, está aquí, en Toys”R”Us” (otra vez)

“De todas maneras hay tiempo, hasta las 11 de la noche hoy y mañana está abierto Toys”R”Us, así que si hay alguien que a última hora quiere comprar algo, no tiene más que pasar por aquí”.

Acto seguido, conexión con Pamplona, donde se ha abierto el primer Mercadona de la comunidad Foral (allí y en el País Vasco no había por el ‘reino’ de Eroski). ¿Cómo enlazar un Mercadona en este cóctel navideño? Fácil: en una lista de regalos frecuentes en Navidad que mencionan, en primer lugar está la alimentación. “Y hablando de alimentación”, nos vamos a Asoáin, con frases como estas:

“Lo más destacado de esta apertura es que va a crear 70 empleos fijos directos y tal y como está la cosa eso siempre es algo a celebrar”. (Sí, el programa es de ámbito nacional).

“En total se abrirán 20 supermercados [en Navarra] creando 800 puestos de trabajo en cinco años”.

“Los navarros parece que tenían ganas de un grupo de supermercados distinto [a Eroski]”.“Sí, y no es para menos”.

“Además de los 800 puestos de trabajo, se comprometían a comprar a distribuidores navarros, con lo cual la repercusión en el empleo no sería solo el empleo directo”.

“Se ha inaugurado la primera tienda de Mercadona con gran expectación”.

“Sí, se ha convertido en un gran acontecimiento social allí”. (Estamos hablando de un supermercado, recordamos).

“Había excursiones a La Rioja y cuando viajan al Mediterráneo después se vuelven cargados de esa cadena de la que estamos hablando”.

Después de esta crónica que habrá puesto contentísimos a los departamentos de comunicación de Mercadona y Toys”R”Us”, también hablan laudatoriamente de Primark, pero mucho más de soslayo y ya sobre la conversación, aparentemente sin guionizar (al contrario que todo lo anterior). Si todo esto es fruto de publicidad comprada, va contra todos los criterios éticos periodísticos y si no es así... lo dicho, casi peor.

74 comentarios:

  1. EXCELENTE BLOG

    CURSOS A DISTANCIA GRATIS
    CURSOS A DISTANCIA GRATIS

    ResponderEliminar
  2. This is a very interesting It is a great article. You will surely like this also because it is a great stuff, yeah it’s give us lots of interest and pleasure. Their opportunities are so fantastic and working style so speedy.

    ResponderEliminar
  3. Great to come to your site as the information shared is good and is explained in simple words. Good stuff you are created, thank you for sharing a nice article.

    ResponderEliminar
  4. la mejor web de vinotecas...
    ofertas espectaculares...

    http://www.lasvinotecas.es/

    ResponderEliminar
  5. Good stuff, really superb. Because we can get more views through your site. So please keep update like this.

    ResponderEliminar
  6. These are so useful. Thank you for helping !

    ResponderEliminar
  7. Valuable information! Looking forward to seeing your notes posted. Thank you for sharing the nice article. Good to see your article.
    http://ssapptricks.com/gamestop/
    GameStop

    ResponderEliminar
  8. This is great, That's a great website, it really is what I was looking for, thank you for sharing!
    ymail login | ymail sign in |hotmail sign up |hotmail login

    ResponderEliminar
  9. Valuable information! Looking forward to seeing your notes posted. The information you have posted is very useful. Keep going on, good stuff. Thank you for this valuable information. I have enjoyed reading many of the articles and posts contained on the website, keep up the good work and hope to read some more interesting content in the future. http://tipsforapps.com/ace2three/

    ResponderEliminar

  10. Valuable information! Looking forward to seeing your notes posted. Thank you for sharing the nice article. Good to see your article. http://tipsforapps.com/ace2three/

    ResponderEliminar
  11. It​ ​is​ ​a​ ​great​ ​article.​ ​You​ ​will​ ​surely​ ​like​ ​this​ ​also​ ​because​ ​it​ ​is​ ​a​ ​great​ ​stuff,​ ​yeah
    it’s​ ​give​ ​us​ ​lots​ ​of​ ​interest​ ​and​ ​pleasure.​ ​Their​ ​opportunities​ ​are​ ​so​ ​fantastic​ ​and
    working​ ​style​ ​so​ ​speedy.​ ​Thank​ ​you​ ​for​ ​sharing​ ​the​ ​nice​ ​article.
    http://ssapptricks.com/bancolombia/

    ResponderEliminar
  12. This is a really very informative and updated content. Appreciate you hard work and committed with professional attitude.

    ResponderEliminar
  13. Valuable information! Looking forward to seeing your notes posted. Thank you for sharing the nice article. Good to see your article.
    http://tipsforapps.com/eastern-power-app/

    ResponderEliminar
  14. The article you have shared here very good. This is really interesting information for me. Thanks for sharing!
    hotmail login |hotmail sign in |free hotmail login

    ResponderEliminar
  15. muy buena informacion. El articulo muy bien escrito.

    ResponderEliminar

  16. Greetings! Very helpful advice within this article! It's the little changes which will make the greatest changes.call of duty black ops zombies apk download Thanks for sharing!

    ResponderEliminar
  17. Perhaps, if all the advertising they did with these companies would be spread by programming rather than being focused.

    ResponderEliminar
  18. It's important, without a doubt! The article is in sooth significant and meaningful!

    ResponderEliminar
  19. Indeed, the advices shared can help us to be more patient and positive.

    ResponderEliminar
  20. Valuable information! Looking forward to seeing your notes posted. Thank you for sharing the nice article. Good to see your article.

    This Simple Tinder Hack Gets Me 20 Matches Daily

    ResponderEliminar

  21. Thanks for sharing such a spectacular post. I note you always posting a deep researchable post.
    Farmville 2 cheats and hack v 4.61

    ResponderEliminar
  22. Muy buen articulo! Gracias por compartirlo

    ResponderEliminar
  23. Totalmente de acuerdo.La publicidad encubierta está a la orden del día. Desde cualquier sitio se aprovecha para intentar publicitar cualquier cosa cada vez de forma más burda. Un poco más de sutileza estaría genial.
    Reformas Integrales Madrid

    ResponderEliminar
  24. Looking for someone write my programming assignment here are Expert assignment helpers are well efficient and capable of creating unique assignments for college or university students with Programming Assignment Help.

    ResponderEliminar

  25. http://taskerapkdownload.com Download & install the latest version of Taster APK V5.6.1 for Android which is free to use, to start your automation work, get from this official site.

    ResponderEliminar
  26. Avail the best Assignment Help services in Australia by top rated experts at cheapest prices at Myassignmenthelp.com. MyAssignmenthelp most trusted online assignment writing company provides the assignment writing help service for students in Australia of all levels, starting from high school till Ph.D. Our professional academic assignment helper prepares custom written assignment exclusively for you to achieve A+ grade.

    ResponderEliminar
  27. This post is not just informative but impressive also. The post is so convincing that it created an urge to choose My Assignment Help Australia services. You can email us at cs@Myassignmenthelpau.Com or Phone Number: +61-2-8005-8227

    ResponderEliminar
  28. Thanks for this informative content. It’s really good. Actually, I want to share some thoughts and reviews about an Australian assignment help company in Australia and the brand name is SAMPLE ASSIGNMENT. Here, I am working as an Academic Expert. To look at our online academic assistants who provide reference assignment including Accounting, Management, Finance, IT, Economics, Computer Science, Nursing, Marketing; all Academic subjects to University Students all over the Australia or even worldwide, Here is a big online assignment help providers who help students to get HD grades according to assessment guidelines and instructions. Those who are searching fo assignment help Melbourne, Perth, Brisbane, Adelaide etc. get a touch with Sample Assignment - the No.1 Assignment provider. Any student really wants to buy an assignment at the cheapest price goes to our branded website and has a look and opts our amazing and informative services, you can avail of our convenient online assignment help and samples available on our website for free. You can download it if you want. Are you ready to get 100 out of 100 in your university assessment? We assign the best writer according to the subject for your academic problems and provide support in assignment writing services. Our Customer Care Executives are available 24*7 hours to assist you in the best possible manner. Phone calls and emails are the best methods used by online assignment maker.

    ResponderEliminar
  29. In need of Write My Essay services online? Then worry no more the team of essay makers at StudentsAssignmentHelp.com understand all your requirements and continue giving an excellent paper accordingly. Our experts always keeps all the important topics and related information to it.

    ResponderEliminar
  30. Outstanding article! I want people to know just how good this information is in your article. Your views are much like my own concerning this subject. I will visit daily your blog because I know. It may be very beneficial for me. Assignment help Australia

    ResponderEliminar
  31. The team of Assignment Helper understand your all requirement of assignment writing.They have very good idea of assignment writing and they are able to customise assignments according to your college requirement.

    ResponderEliminar
  32. For any assignment writing need such as data mining assignment help, digital marketing assignment help, get in touch with the best assignment writing service in Australia. Here, you will find an optimum-quality solution for all your assignment needs. Enroll now!

    ResponderEliminar
  33. Hey author, I just want to say that this article is too good.
    You have covered all the important information and points in it.
    I will be glad if you can give your views in a new article about Is driver tonic safe?
    Hope you consider my request.
    Thanks.

    ResponderEliminar
  34. Saadat Rent does not receive any funds from customers for booking the self - drive cars
    car rental in iran

    ResponderEliminar
  35. Finally, when you are done with your dissertation writing service UK, make sure you have sent it to the respective source or saved it in your drive. It’s always better to follow these Assignment Help tips rather than moving around with guilt of unfinished work hanging over you. We know that every student faces this situation during their academic life and when you have lots and lots to do, a proper way to manage your Dissertation Help London you spend less time getting more adept. Hire best Australia Assignment Help.

    ResponderEliminar
  36. Are you looking for an Assignment help Australia services? Don’t worry, we can helping you to create the best assignment service. You can directly contact our experts at Australiaassignmenthelp.com.

    ResponderEliminar
  37. Really appreciate this wonderful post that you have provided for us. I have shared this link with other keep posting such information to provide best in programming assignment help online at very reasonable prices.
    Assignment Help Reviews

    ResponderEliminar
  38. Each & every tips of your post are awesome! The subject experts who provide online assignment help services can write and deliver flawless assignments exactly as per the requirements and guidelines provided by the universities. Contact us for professional Assignment Help services and we guaranteed higher grades!!
    Visit us@ Assignment Help

    ResponderEliminar
  39. Statistics is one of the most difficult subjects that are taught in the colleges and universities, and if you don’t particularly enjoy collection and analysis of data, you may have a difficult time coping with the academic pressure. Like any other field of academics, you also need to draft a number of statistics assignment helper throughout the semester, and since they carry a significant amount of marks, there’s no way to avoid these daunting tasks.One of the most prominent issues the students have to deal with while writing assignments is plagiarism. Hence, they extensively use plagiarism checker to check if there are any copied content in the paper.
    Another major reason for using plagiarism checker is that universities do not accept plagiarized content. Plagiarism is a serious offence. Hence, if found, the students are suspended or might even lose the grades.

    ResponderEliminar
  40. The going with information will give you an idea what to scan for and furthermore watch out for when you download music online free

    ResponderEliminar
  41. Great job, it’s really useful topic for me, thank you so much for sharing this awesome article.
    All assignment help reviews

    ResponderEliminar
  42. I highly appreciate your keen interest. Make your life hassle-free and smooth by leveraging Nursing Assignment Help service of GoAssignmentHelp portal. Here at GoAssignmentHelp, You can ask for linux assignment help assignments online at best available & affordable prices.

    ResponderEliminar
  43. Students who demanding for cost accounting help? Then don't have to wait more come to our experts of StudentsAssignmentHelp.com for assistance. Our experts will easily finishing all your task in the proper format and structure the paper well according to your university guidelines.

    ResponderEliminar
  44. Essay writing services we provide at online. Students now have the option for online writing service. Our writers research your topic then write an essay. Our writers do very well your essay. Experts have much experiences in writing field. Hire online at Australiaassignmenthelp.com.

    ResponderEliminar
  45. AllAssignmenthelp reviews is best reviews site in USA, Welcome to the review of AllAssignmenthelp reviews, a writing service in Britain aimed at USA students.

    ResponderEliminar
  46. Avail the best thesis writing help services from Students Assignment Help by our expert writers who are proficient in writing Assignments. We cater assignment writing help to meet your requirements. We deliver all the academic writing works on time.

    ResponderEliminar
  47. Are you searching for Programming Help Online? We are the best in Programming Assignment Help Online. We have well educated experts.

    ResponderEliminar
  48. Excellent and nice post. It will beneficial for everyone. Thanks for sharing such a wonderful post. Avail No 1 custom essay writing help UK from certified PhD writers. It is extremely helpful for me. You can email us at info@ukdissertationhelp.co.uk or Phone Number - 020 8144 9988

    ResponderEliminar
  49. My Assignment Services is one such Assignment Help Online provider which provides a helping hand to all your academic related queries. They have a lot of professional experts who are skilful in giving you guidance and providing you with cheap assignment help services. You are free to contact their experts by visiting their website and get your pending presentations completed on the time. Given below are some of the steps that they follow while drafting your assignments. Many students see that UK Assignment Help experts are proficient in writing your assignments but no one wonders the reason behind it. However, students pursuing IT need to understand the concepts of Java because it holds down the concept of object oriented programming. The programming concepts are complex to understand and brings a havoc to students, that is why, My Assignment Services bring you our online assignment help services. Taking out some time to consider and contrast about what options that you have that you can include by writing them on a piece of paper. You can also contact some real time Essay Writing Help Australia experts to assist you with the following topics.

    ResponderEliminar
  50. ບົດຄວາມທີ່ດີທີ່ສຸດໃນອາທິດນີ້. ຂອບໃຈສໍາລັບການແບ່ງປັນພວກເຮົາ. ໂຊກດີ

    cửa lưới chống muỗi

    lưới chống chuột

    cửa lưới dạng xếp

    cửa lưới tự cuốn

    ResponderEliminar
  51. Paper writing isn't easy work. So, I know how to make it easier and fast. We provide one platform online service that is called master homework helper. This service helps you with writing all your writing papers and does it very well and fast! Provide our service in all Australia.

    ResponderEliminar
  52. မျက်ရည်စက်လေးတွေအိုင်ထဲသို့ကျဆ( diệt mối )င်းသွားပါကပျောက်ကွယ်သွားပ( diệt côn trùng )ါလိမ့်မယ်။ အရွက်ကျသွားလျှင်မူကား, တကရ( diệt bọ chét )တနာနဲ့တူထွန်းလင်းပါလိမ့်မယ်။ တူညီတဲ့အတွက်( diệt gián ) Fall ပေမယ့်အသစ်ကတဦးတည်းကအရေးကြီးတယ်

    ResponderEliminar
  53. Best team is always working with best and amzing knowledge and they can easily finish all your task accurately and in the asked format. So, you can collect top homework writing services today and score high marks. So don't think much for and get java homework help services from the professional experts of StudentsAssignmentHelp.com.

    ResponderEliminar
  54. Students who are demanding for demanding law assignment help so don't think much get our best services from the professional experts of StudentsAssignmentHelp.com. For your homework best team is every day working to present for students and they can easily finish all your task accurately and in the asked format. So, students can get top homework writing services today and score high marks.

    ResponderEliminar